I know, I know…..what’s new? Well….it’s not the fact that she created pandemonium that I want to talk about. It’s HOW she did it, and how you can do the same thing (maybe not as massive….but we can pretend).
What Queen Bey did was simple, and we’re seeing it more and more now than ever before. It’s called “Content Control”. Beyonce has become a master at not only controlling what she puts out, but HOW it gets distributed. You know this wasn’t just some spontaneous announcement, right? Like – she probably planned this for weeks or months, to happen on this day, and in this exact way. Social media has afforded us the opportunity to have more control over our public image than ever before (in both good ways and bad)….why wouldn’t we harness that power?
As an individual or a business, you have control over your content and how it is portrayed. We often think that we have to have someone “cover” our stories….but why not maintain the control and tell the story yourself? This is the exact reason why YouTube programming has taken off. This is why “stories” are such a hot ticket right now. Everyone has a story to tell….and we have to become increasingly more aware of how, when, and why we share what we do. There is power in storytelling.
At Crowd or Camera, we can help you tell your story – in person or online. Here’s an example of a video we shot and edited for one of our clients, MORTAR, about a Pop Up Shop they hosted featuring 5th & 6th grade student entrepreneurs.
Let’s get started and break the internet, shall we? 🙂
Hello Dreamers and Doers. So right about now is when everyone starts talking about “New Year’s Resolutions”, right? And how they’re going to make these magnificent changes going into 2017…..and “oh just wait, it’s about to be LIT”…..and “I can’t wait to start this new diet, business, or lifestyle change!”
I have one question: why wait?
If it means anything to you…..which, if you’re willing to drag out some elaborate resolution plan for it, then it must mean something…..why not start NOW? Why aren’t “End of Year Resolutions” a thing? There is something that I’ve recently re-discovered, and that’s this thing called a sense of urgency. A call to action. A will to succeed, no matter what and no matter when. As an entrepreneur, you have to always be willing to step up to the plate and knock it out the park – not wait for the perfect pitch. I know it’s the holidays and we just want to eat, drink, and be merry. But MOST of us also want to achieve our goals and create the life we deserve to life – and that doesn’t always mean waiting until the first day of the first month of the next year, does it?
Remember: the race is not given to the swift or the strong, but the one who ENDURES to the end. Let’s finish what we started.
If you’re a business or brand…you know the importance of being active on social media platforms. You ALSO know how important it is to physically represent your brand at events by having authentic conversations with your target audience. But how do you master BOTH?
I’ve attended, hosted, and helped facilitate tons of events where striking the balance was nearly impossible. This lead me to the realization that there should be a person exclusively dedicated to branding your event on social media platforms. We have an abundance of tools available to us now that can showcase the visual awesomeness of your event to those who were unable to attend. And guess what? They’re 10 times more likely to attend the next one based off of what they see happening in their absence.
We would love to help. Crowd or Camera will manage your on-site social media, from your account, and create engaging written and visual content. Interviews, pictures, video – all catered to your growing audience.
Businesses and brands want coverage for whatever they are doing or whatever services they offer. It’s a natural inclination. When watching or reading media, you might catch yourself saying “Man I wish my company could get featured or be called on as a source of information”.
Well guess what? They want you as bad as you want them. “They” being whatever media outlet or social media platform you are referring to. One of the biggest misconceptions about the broadcast industry is that these stories just appear out of thin air. The truth is – stations and websites need your content as much as you want it to be featured.
Beyond breaking news and leading news stories, producers are often relying on user-generated content. Story submissions, informative and visual events (often “official”, meaning city or state sanctioned – but also community and lifestyle events, which are realized through press releases), and social media are the main sources of content for many outlets. Positioning yourself as an authority or valuable entity in whatever your field of expertise, and knowing how to make yourself marketable to media (the necessary tools) will all help you become the “go to” brand or person for those coveted time slots.
Not sure where to get started? That’s where we come in. 🙂 Fill out our contact form or simply email firstname.lastname@example.org.
When presenting your business, brand, or even yourself to potential clients or consumers…..why should they choose you? What makes you stand out over the next product, service, or speaker?
Often times we find ourselves looking at those who are great in our field as an example of how to navigate our own paths. There’s absolutely nothing wrong with that – but you also have to realize that what makes them great is just that – WHO THEY ARE. There’s one Oprah. There’s one Beyonce. There’s one Dave Ramsey. There’s one Ellen. There’s one iPhone. They found out what makes them uniquely dominate their space, they mastered it, and they deliver it authentically.
What is it about you that makes you, YOU? One of my favorite sayings is “I stay in my own lane.” Before I decided to stay in it, I had to create it. I had to find the lane that works just for me. It won’t work for everyone – and here’s the crazy part – THAT’S OKAY. I never wanted to be “the next” so and so or “Just like” this woman or that woman. I wanted to be the first Kyla. I want my own unique style to define my brand.
That’s what we’re passionate about here at Crowd or Camera. Helping you master your lane.