If you follow me on social media (and I truly hope you do – @CrowdorCamera on FB / Twitter / Instagram) then you know that I recently had the honor of presenting a Communications workshop with the phenomenal Morgan Owens of Curvy Cardio. Morgan is not only someone who inspires me with her drive and execution, she is also my Sorority Sister! What I love about the Curvy Cardio brand is that it is so authentic to who Morgan is. She is so passionate about sharing her journey with others, offering resources and support, and encouraging women to take the real steps they need to reach their fitness (and life) goals.
I wanted to share a video recap with you that captures the essence of our ability to really break down the barriers to effective communication and how those barriers can hinder your business or brand. If you or your business could benefit from a workshop or group consultation, individual consulting, or public relations assistance, we would love to work with you. Emailcrowdorcamera@gmail.com to get started.
I know, I know…..what’s new? Well….it’s not the fact that she created pandemonium that I want to talk about. It’s HOW she did it, and how you can do the same thing (maybe not as massive….but we can pretend).
What Queen Bey did was simple, and we’re seeing it more and more now than ever before. It’s called “Content Control”. Beyonce has become a master at not only controlling what she puts out, but HOW it gets distributed. You know this wasn’t just some spontaneous announcement, right? Like – she probably planned this for weeks or months, to happen on this day, and in this exact way. Social media has afforded us the opportunity to have more control over our public image than ever before (in both good ways and bad)….why wouldn’t we harness that power?
As an individual or a business, you have control over your content and how it is portrayed. We often think that we have to have someone “cover” our stories….but why not maintain the control and tell the story yourself? This is the exact reason why YouTube programming has taken off. This is why “stories” are such a hot ticket right now. Everyone has a story to tell….and we have to become increasingly more aware of how, when, and why we share what we do. There is power in storytelling.
At Crowd or Camera, we can help you tell your story – in person or online. Here’s an example of a video we shot and edited for one of our clients, MORTAR, about a Pop Up Shop they hosted featuring 5th & 6th grade student entrepreneurs.
Let’s get started and break the internet, shall we? 🙂
If you’re a business or brand…you know the importance of being active on social media platforms. You ALSO know how important it is to physically represent your brand at events by having authentic conversations with your target audience. But how do you master BOTH?
I’ve attended, hosted, and helped facilitate tons of events where striking the balance was nearly impossible. This lead me to the realization that there should be a person exclusively dedicated to branding your event on social media platforms. We have an abundance of tools available to us now that can showcase the visual awesomeness of your event to those who were unable to attend. And guess what? They’re 10 times more likely to attend the next one based off of what they see happening in their absence.
We would love to help. Crowd or Camera will manage your on-site social media, from your account, and create engaging written and visual content. Interviews, pictures, video – all catered to your growing audience.
Businesses and brands want coverage for whatever they are doing or whatever services they offer. It’s a natural inclination. When watching or reading media, you might catch yourself saying “Man I wish my company could get featured or be called on as a source of information”.
Well guess what? They want you as bad as you want them. “They” being whatever media outlet or social media platform you are referring to. One of the biggest misconceptions about the broadcast industry is that these stories just appear out of thin air. The truth is – stations and websites need your content as much as you want it to be featured.
Beyond breaking news and leading news stories, producers are often relying on user-generated content. Story submissions, informative and visual events (often “official”, meaning city or state sanctioned – but also community and lifestyle events, which are realized through press releases), and social media are the main sources of content for many outlets. Positioning yourself as an authority or valuable entity in whatever your field of expertise, and knowing how to make yourself marketable to media (the necessary tools) will all help you become the “go to” brand or person for those coveted time slots.
Not sure where to get started? That’s where we come in. 🙂 Fill out our contact form or simply email firstname.lastname@example.org.