When presenting your business, brand, or even yourself to potential clients or consumers…..why should they choose you? What makes you stand out over the next product, service, or speaker?
Often times we find ourselves looking at those who are great in our field as an example of how to navigate our own paths. There’s absolutely nothing wrong with that – but you also have to realize that what makes them great is just that – WHO THEY ARE. There’s one Oprah. There’s one Beyonce. There’s one Dave Ramsey. There’s one Ellen. There’s one iPhone. They found out what makes them uniquely dominate their space, they mastered it, and they deliver it authentically.
What is it about you that makes you, YOU? One of my favorite sayings is “I stay in my own lane.” Before I decided to stay in it, I had to create it. I had to find the lane that works just for me. It won’t work for everyone – and here’s the crazy part – THAT’S OKAY. I never wanted to be “the next” so and so or “Just like” this woman or that woman. I wanted to be the first Kyla. I want my own unique style to define my brand.
That’s what we’re passionate about here at Crowd or Camera. Helping you master your lane.
Now go out there and be great.
Effective and memorable communication is really about employing simple strategies and making them unique to your character. Here are 3 tips to get you started:
Stand (or sit) up straight
– You’re totally underestimating the effect posture has on your communication. When you straighten your back, you automatically become more focused and more engaged in what you’re saying.
Use your hands
– in a non-distracting way, of course. Using your hands emphasizes whatever you’re saying at the moment. The gesture also invites your audience into the presentation.
Repeat what you want to be remembered
– Any information that you want the audience to take away from you is worth repeating a time or two. Lists, key points, and quotes are just a few things you may want to consider repeating.