Businesses and brands want coverage for whatever they are doing or whatever services they offer. It’s a natural inclination. When watching or reading media, you might catch yourself saying “Man I wish my company could get featured or be called on as a source of information”.
Well guess what? They want you as bad as you want them. “They” being whatever media outlet or social media platform you are referring to. One of the biggest misconceptions about the broadcast industry is that these stories just appear out of thin air. The truth is – stations and websites need your content as much as you want it to be featured.
Beyond breaking news and leading news stories, producers are often relying on user-generated content. Story submissions, informative and visual events (often “official”, meaning city or state sanctioned – but also community and lifestyle events, which are realized through press releases), and social media are the main sources of content for many outlets. Positioning yourself as an authority or valuable entity in whatever your field of expertise, and knowing how to make yourself marketable to media (the necessary tools) will all help you become the “go to” brand or person for those coveted time slots.
Not sure where to get started? That’s where we come in. 🙂 Fill out our contact form or simply email firstname.lastname@example.org
Make it a great week!
When presenting your business, brand, or even yourself to potential clients or consumers…..why should they choose you? What makes you stand out over the next product, service, or speaker?
Often times we find ourselves looking at those who are great in our field as an example of how to navigate our own paths. There’s absolutely nothing wrong with that – but you also have to realize that what makes them great is just that – WHO THEY ARE. There’s one Oprah. There’s one Beyonce. There’s one Dave Ramsey. There’s one Ellen. There’s one iPhone. They found out what makes them uniquely dominate their space, they mastered it, and they deliver it authentically.
What is it about you that makes you, YOU? One of my favorite sayings is “I stay in my own lane.” Before I decided to stay in it, I had to create it. I had to find the lane that works just for me. It won’t work for everyone – and here’s the crazy part – THAT’S OKAY. I never wanted to be “the next” so and so or “Just like” this woman or that woman. I wanted to be the first Kyla. I want my own unique style to define my brand.
That’s what we’re passionate about here at Crowd or Camera. Helping you master your lane.
Now go out there and be great.
Effective and memorable communication is really about employing simple strategies and making them unique to your character. Here are 3 tips to get you started:
Stand (or sit) up straight
– You’re totally underestimating the effect posture has on your communication. When you straighten your back, you automatically become more focused and more engaged in what you’re saying.
Use your hands
– in a non-distracting way, of course. Using your hands emphasizes whatever you’re saying at the moment. The gesture also invites your audience into the presentation.
Repeat what you want to be remembered
– Any information that you want the audience to take away from you is worth repeating a time or two. Lists, key points, and quotes are just a few things you may want to consider repeating.
This is just the beginning! We would love to help you become the communicator you’ve always dreamed of being. Why wait? Make your appointment today. 🙂